The centerpiece of Mastercard’s #StartSomethingPriceless campaign was a cover of Willie Dixon’s “You Can’t Judge a Book by the Cover,” a song that highlights the importance of pushing past stereotypes to pursue your passion. The progressive rollout of the campaign featured a short film and a music video. Featured in the content is five-time 2018 GRAMMY® nominee SZA along with six emerging artists whose stories of overcoming challenge embody the sentiment of Start Something Priceless.