Chosen as Johnnie Walker’s global and U.S. social agency of record for our expertise in luxury branding and digital-first storytelling, we were tasked with modernizing the brand’s presence and positioning it as a contemporary luxury icon. Through a complete social transformation, we redefined creative and strategic frameworks, building a system that prioritizes socially native content over traditional advertising.

Today, every piece of Johnnie Walker social creative is tailored for the platform, reflecting the authentic storytelling audiences crave while driving measurable business growth. This shift has delivered higher engagement rates and expanded the brand’s reach, with posts now achieving 50% non-follower exposure, successfully bringing the brand to new luxury audiences worldwide.